IT Cosmetics Naturally Pretty Palette

IT Cosmetics Naturally Pretty Palette Review | Luxe Eyeshadow Palette

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Have you been searching for an eyeshadow palette that’s easy to use, beautiful, and makes you look well, naturally pretty? If so, then this IT Cosmetics product may have popped up in your search. Though does it do all it’s supposed to do? Let’s find out in my IT Cosmetics Naturally Pretty Palette Review!

About IT Cosmetics

IT cosmetics is more than just a beauty brand. Created with the help of dermatologists and plastic surgeons, IT Cosmetics creates products that not only look beautiful but help with your skin concerns too, such as sparse brows, large pores, and redness. Each product has a skin-loving formula that nourishes even the most sensitive skin.

Product Description

“Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl’s makeup bag!”


Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007)

There are extra “lid-loving ingredients” in this matte palette too, with hydrolyzed collagen, real silk, and peptides that are meant to help with aging and the look of lines.

Shades In My Palette

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

Though other Naturally Pretty Palettes also have sheer joy with a transforming pearl shade (radiant pearl).

Where To Get “IT” 😉

This product has been discontinued on It Cosmetic’s website, yet it is still available on Macys, Nordstrom, Walmart, Amazon, and Ulta.

How To Apply

“To turn any eyeshadow from matte to radiant satin, dip your favorite IT Cosmetics brush into your choice of matte shadow, then tap it into the Transforming Hello Light shade & apply. Shades can be worn wet or dry, as shadows or liners. Apply the Transforming Hello Light shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!”

Related: Glossier Stretch Concealer Review | Worth the Hype?

My Experience

As somebody that loves neutral and natural eye shadows, I was very excited to try out these matte shades, and well, they did not disappoint! I’m not a makeup pro so I want something that’s easy to use and looks good, no matter if I mess up or not. Because I most likely will haha!

These matte shadows go on beautifully and are pretty easy to blend. I find it takes just a little bit of effort to blend because of the product formula, but on the flip side, this means it should last for a really long time. And they do!

I was able to give myself a smoky eye and it lasted 8+ hours. In the summer. And hiking! I kept checking the mirror for creases and to see if it was fading, but the fading and creasing were very minimal, and I wore it for at least 8 hours!

The “Transforming Light” is a nice touch, but it’s not very transforming, I will say. It’s subtle and adds a little bit of shine and luminance, but it’s not drastic.

One more thing. I’m not sure if it’s my skin tone or not, but “Intrigue” and “Allure” come across as little light purple on me, and I’m not sure if that’s the most flattering color for my skin tone or not. So I will probably not wear those two much in the future.

{above} The light is making “Allure” look blue, but in reality, it’s more of a charcoal color


  • Easy to apply
  • Lasts all-day
  • Little to no creasing
  • Beautiful colors


  • A little pricey for the size


This is an ideal palette for those that love neutral and matte colors. It’s easy to apply for non-makeup pros like me, and lasts all day! It has ingredients that are good for your skin as well and should potentially help with keeping your eyes looking youthful.

What Other Women Are Saying:

“Love IT eyeshadows. They are non creasing and stays on all day and night.”


“My very favorite and it looks good ona 65 yr old woman !”

If you want to give this palette a try, you can check it out here.

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IT Cosmetics Naturally Pretty Palette Review
IT Cosmetics Naturally Pretty Palette Review


Founder and editor of My Chic Obsession, Carolyn is your trusted fashion maven. Carolyn's drive to help others achieve a classic and timeless wardrobe fuels her posts, making a go-to resource for style seekers worldwide. Beyond the wardrobe, she resides in the heartland of the Midwest, dreaming up new ideas and raising her two lively boys - her biggest fashion critics.